STMicroelectronics Powers Advanced Generation of Smart IPTV Set-Top Boxes from NTT PlalaThe world’s highest performance set-top box SoC chosen for an advanced, high-end Android-based IPTV product
By integrating a dedicated real-time multimedia processor, multi-standard video decoding engines, and high-performance video encoding with support for HD and 3DTV standards, ST’s Orly provides the ideal platform enabling operators to deliver high-quality, innovative broadcast and Internet-based services. Its high processing capabilities enable fast transcoding for true multi-screen experiences on PCs, televisions, tablets and mobile devices throughout the home. Other important features include a high-performance security engine supporting the latest conditional access specifications and Digital Rights Management (DRM) for IPTV, OTT (Over-The-Top) and multi-screen, multi-room services with DLNA (Digital Living Network Alliance), ST’s proven Faroudja video-enhancement technology, media and data-driven applications, and support for Internet video standards.ST’s Software Development Kit (SDK), created specifically for the SoC, supported Sumitomo’s efforts to simplify and accelerate the development of smart IPTV set-top boxes. The SDK provides components and tools needed to run Android on the set-top box and integrate proprietary IPTV middleware, while also supporting rich user-interface development leveraging native Android tools.
“By offering new smart IPTV STBs, we enhance user interface operability and deliver triple-tuner functionality,” said Katsumi Nagata, Board Director, Executive Director, Technology and Engineering Division, NTT Plala Inc. “By supporting Japan’s first cloud game called ‘Hikari TV Game’ and various applications called ‘Hikari TV Apps’, we are offering more convenient smart TV services that perfectly fit the lifestyle of our customers.”
“We are very proud to introduce our new generation of set-top boxes offering smart features for IPTV services and high performance for seamless end-user experiences,” said Hiroaki Nishimoto, Director & Co-CTO, Sumitomo Electric Networks, Inc. “The new generation of our StreamCruiser® SmartTV common STB platform middleware allows our customers to choose the SoC that is best suited for the strategic positioning and expected use-case of the STB, since our solution is independent of the architecture of the SoC while providing the APIs to allow Android, native Linux and HTML5 applications the secure access to the hardware engines and optimized usage of the multi-core.”
ST’s Laurent Remont, Digital Convergence Group Vice President and Unified Platform Division General Manager, added, “We are delighted that NTT Plala and Sumitomo have chosen to work with ST, resulting in successful delivery of advanced set-top boxes capable of delivering seamless high-quality viewing and innovative services to multiple connected devices throughout the home.”About STMicroelectronics
ST is a global leader in the semiconductor market serving customers across the spectrum of sense and power and automotive products and embedded processing solutions. From energy management and savings to trust and data security, from healthcare and wellness to smart consumer devices, in the home, car and office, at work and at play, ST is found everywhere microelectronics make a positive and innovative contribution to people's life. By getting more from technology to get more from life, ST stands for life.augmented.
In 2012, the Company’s net revenues were $8.49 billion. Further information on ST can be found at www.st.com.About NTT Plala Inc.
NTT Plala Inc. is a Japanese internet service provider, with more than 5.52 million subscribers as of the end of March in 2013. The company delivers services ranging from broadband TV and internet to VoIP. The broadband TV service enables users to enjoy the most recent entertainment, including movies, dramas, and animations, and to shop for goods on devices ranging from TVs, smartphones and tablets, anywhere in the house. The Company has provided advanced services since launching its service in March 2008. Facing diversification and drastic changes in the needs from customer today, the company is in pursuit of services with prompt supports that can maximize satisfaction of customers.
About Sumitomo Electric Networks, Inc.
Sumitomo Electric Networks, Inc., a wholly-owned subsidiary of Sumitomo Electric Industries, Ltd., is a leading supplier of broadband access and IPTV equipment, and offers its high-quality, reliable and innovated products for valuable customers in the information-communication technology industry. Products include ADSL, VDSL, GE-PON, VoIP (Voice Over IP), BBR (BroadBand Router), HGW (Home GateWay), Wireless Broadband, PLC (Power Line Communication), IPTV Set Top Boxes, Hybrid Set Top Boxes, and CDN (Content Delivery Network). The company is continually pursuing innovations, which allow carriers to provide rich consumer experiences with maximum revenue potential.
About Sumitomo Electric Industries, Ltd.
Sumitomo Electric Industries, Ltd. designs, manufactures and sells optical fibers/cables/components, advanced electronic devices, and automotive parts. Through successful strategies of research and diversification, Sumitomo Electric has been one of the world's leading companies at the forefront of the revolution in information and communications. Sumitomo Electric's world-class research and manufacturing capabilities in optical technology continue to expand and strengthen the product portfolio while maintaining industry leading levels of reliability. The company has global operations in more than 30 countries and employs 180,000 people. Sumitomo Electric reported group net sales of $26 billion for the year ended March 2012. http://global-sei.com