ST Life.augmented

China Content Broadcasting Network (CCBN)

Event and booth details

CCBN 2013
Beijing, China
March 21 – 23, 2013
STMicroelectronics: Booth 3205, Hall 3, China International Exhibition Center (CIEC)

STMicroelectronics will be demonstrating its leading position and technological innovations in digital home entertainment for China/Asia markets by showcasing the latest achievements with a wide range of advanced multimedia and Set-Top Box products and solutions including those developed specifically for China market.We will also harness this ideal opportunity to engage leading media in China and diplomats/VIPs to drive further ST’s messaging on new strategic plan.


Activities at the event

At the Exhibition
Visitors will have the chance to discover ST’s Orly 3D Cube (six 720p30 decodes mapped on a 3D cube on Orly B2020) and NC2 Demo (New advanced STB decoding SoC in 40nm targeted at next generation HD STBs) at our 34sqm-booth during the 3-day event at China International Exhibition Center.

Private Event
Same as previous years, CCBN customer event will be hosted at Hilton Beijing, where ST management will meet and have close discussion with key external stakeholders on the latest product roadmaps.Dedicated Operator’s Day is set up for the first time, and focused PR activities are in the pipeline.

Technologies to be demonstrated include:

  • Multimedia Gateways for Smart Home
  • Broadcast and Broadband Set-Top Box Solutions
  • Home Cloud, Thin Clients and Multi-Screen Application
  • 4K2K Display and Super-Resolution (SR)