|
COMMUNICATIONS
Focus on Wireless
and Networking |
MARKET
POSITION: A market
leader in wireless and wireline.
STRATEGIC
ALLIES: Alcatel, Nokia and Nortel Net-works.
SECTOR REVENUE CONTRIBUTION: 34% of ST sales.
SECTOR CHARACTERISTICS: Exceptionally demanding
cost and power consumption constraints.
PRODUCT
ADVANCEMENTS: A 64Mbit flash memory device built in 0.15-micron
technology and optimized for cellular phones; a new silicon-germanium (SiGe)
BiCMOS process tailored for cost-sensitive wireless applications, e.g., for new
generation handheld terminals; chips for wireless home networking and
Bluetooth-equipped peripherals; ST100 digital signal processor archi-tecture; a
digital camera module for next-generation cellular phones, personal digital
assistants and other multimedia-enabled portable communications devices; an
ADSL central office chipset that integrates eight ADSL channels; a working
prototype of Zipper-DMT VDSL modem technology that will combine the very high
bandwidth of VDSL with ADSL spectrum compatibility. |
|
CONSUMER
Focus on
Digital
Consumer |
MARKET
POSITION: A market
leader.
STRATEGIC ALLIES: Thomson Multimedia
and Pioneer.
SECTOR REVENUE CONTRIBUTION: 19%
of ST sales.
SECTOR CHARACTERISTICS:
Market-driven creativity, aggressive cost and time-to-market windows.
PRODUCT ADVANCEMENTS: ST40GX1 SoC device for
advanced STBs; ST210 VLIW (Very Long Instruction Word) microprocessor core; the
first system-on-chip solution designed for 16X DVD-and 48X CD-ROM drives; the
world's most advanced HDTV decoder IC; new front-end solutions for digital
terrestrial TV and cable systems, and third-generation OMEGA back-end chips for
DVD players and STBs. |
|
COMPUTER
Focus on
Computer
Peripherals |
MARKET
POSITION: Leading
position in hard disk drives, CRT monitors and inkjet printers.
STRATEGIC ALLIES: Hewlett-Packard, Seagate and
Western Digital.
SECTOR REVENUE CONTRIBUTION:
22% of ST sales.
SECTOR CHARACTERISTICS:
High-volume, cost-sensitive growth driven by consumer demand for increased hard
disk storage and more sophisticated printers and displays.
PRODUCT ADVANCEMENTS: High-performance MEMS-based
rotational accelerometer; a prototype rotational microactuator that positions
the HDD read/write head with unprecedented precision; a single-chip device that
powers MicrosoftÕs newest line of optical mouse products; digital
printer engine chips for inkjet printers. |
|
AUTOMOTIVE
The Whole
Sector |
MARKET POSITION: Top-3 worldwide, with leadership
in Asia and the highest ranking non-Japanese sup-plier in Japan.
STRATEGIC ALLIES: Bosch and Marelli.
SECTOR REVENUE CONTRIBUTION: 11% of ST sales.
SECTOR CHARACTERISTICS: Fast-growing market that
demands high performance and low cost to be com-bined with a proven record of
reliability.
PRODUCT ADVANCEMENTS: A 16-bit
microcontroller chip with embedded Flash memory guaranteed to retain data for
20 years over the entire automotive temperature range; the commercial release
of advanced Flash and SRAM memories optimized for automotive applica-tions; a
new family of advanced amplifiers for car radios; sole supplier of chipset for
XM radio receivers. |
|
INDUSTRIAL
Focus on
Smartcards |
MARKET
POSITION: Pioneer in
Smartcard chips and leader in security technologies.
PARTNERS: Undisclosed market leaders.
SECTOR REVENUE CONTRIBUTION: 14% of ST sales.
SECTOR CHARACTERISTICS: Growth dominated by
Smartcards, where cost and security are the key issues.
PRODUCT ADVANCEMENTS: Co-developed with Hyundai
Smart Technologies the world's first VSDC (Visa Smart Debit/Credit) Technology
Level 3 dual-interface multi-application Smartcard; introduced the world's
smallest electrically erasable tags; migrated secure Smartcard integrated
circuit (IC) platforms to the Company's 0.18-micron process tech-nology;
produced new devices aimed at battery-charger, switching power supply and
similar applications, including a fully integrated Power Supply chip that
operates over the universal input voltage range. |
