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GREEN IS
BLACK
For us,
respecting nature is a precise business strategy, reflecting our many years of
experience and conviction that environmentally aware companies are
intrinsically more competitive and generate higher returns for shareholders.
Seven years of investment experience in key areas of the environment have
proven that average payback in environmental investment is 2.5 years.
COMMITMENT FROM THE TOP. Management views sustainability as a natural component
of our overall business strategy, and holds our business units strictly
accountable for achieving their environmental targets. POWER TO THE PEOPLE. ST
employees are encouraged to exercise a strong sense of individual
responsi-bility to the environment, with their daily decisions guided by a
clear credo of “Reduce, Re-use, Recycle.” ACT ON FACTS. We make
business decisions based on hard metrics quantifying environmental impact, and
our sustainability targets are as important to us as our sales and profit
targets. PERPETUAL DISSATISFACTION. Guided by our “Environmental
Decalogue,” we know continuous improvement in sustainability is essential,
and resting on our laurels is never an option. NEVER ALONE. Our approach to the
environment extends well beyond our Company, as we articulate clear
sustainability criteria to our suppliers, significantly expanding our impact.
Also, as we collaborate with our strategic partners, we make sure environmental
implications are built into every innovation.
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