Number 6 December 1999

Editorial Notes VOLTAGE REGULATORS STANDARD LINEAR STANDARD LOGIC INTERFACES

Dear Reader, Complementing its expertise in highly specialized semiconductor devices, ST is also among the world leaders in many standard products, with a vast portfolio of standard ICs that includes linear, logic, interface and voltage regulator families. Manufacturing efficiency and customer service are key factors in this area and ST has developed sophisticated mechanisms for monitoring and continuously improving its performance. Standard ICs provide the "glue" that system designers need to interconnect complex specialized chips and manage the input/output interfaces with the real world, which is largely analog. This is why the most important growth areas for standard ICs is the emerging digital consumer market, including multimedia PCs, set-top boxes and digital video disk players, as well as high growth markets in the telecommunications, industrial and automotive sectors. One of ST's key strengths in the standard IC market is that it combines leading-edge analog technologies with a highly efficient manufacturing machine, ensuring competitive pricing without compromising performance. Currently, ST is the world's second largest supplier of standard linear ICs. In this special issue of Product News, ST presents a selection from its large and ever-growing range of standard linear, standard logic, standard interface and voltage regulator devices. The range includes familiar commodity products such as the L78xx, HCF4000 and 74HCxx families and the highly successful low voltage products such as the LCX and LVX logic families, the LE and LD series of low-drop regulators and the popular TS9xx Rail to Rail 0p-Amps, as well application-specific standard products optimized for applications such as SMPS (TSM1xx), set-top boxes (LNBP) and DECT (ST3Mxx). Whatever your application, ST's commitment to the standard IC market guarantees an exceptional combination of performance, price and customer service.