As mainstream demand for high-definition (HD) movies, games and other entertainment forces down prices of Blu-ray equipment, STMicroelectronics (NYSE: STM), a world-leading supplier of ICs for consumer products, is helping manufacturers respond to market pressures by introducing a new chip enabling smaller, lower-cost Blu-ray players and recorders.

The new STODD01 is a power-supply IC capable of generating all the voltages needed to operate the player’s circuitry, including the high-voltage driver for the blue laser supporting HD read/write capabilities. The device integrates three power supplies to drive low-voltage digital ICs, analog circuitry, and the laser driver. Using this chip, designers can eliminate multiple individual power supplies from the printed-circuit board, reducing component costs, design complexity, time to market, and assembly time. The size of the board can also be reduced, which will allow new generations of compact set-top products, game consoles, PC drives and portable HD devices.

Each of the STODD01’s power-supply channels benefits from highly efficient switched-mode conversion, which minimizes energy losses and heat generation. The device also provides a true shutdown mode, helping to minimize standby power consumption. This enables HD products to attract buyers by offering enhanced user experiences and low operating costs. A major manufacturer of DVD and Blu-ray equipment has already qualified the STODD01, recognizing the importance of superior power management as the markets for HD equipment evolve.

Major features of STODD01:
• Three power-supply channels for: HD digital ICs; DSPs and RF amplifier; and blue laser driver
• 0.8A buck converter for digital circuitry
• Programmable laser-driver output voltage allows use in battery-powered equipment
• Reset control
• QFN16L 4 x 4mm package

The STODD01 is now sampling to lead customers and is ready for mass production in the QFN16L 4 x 4mm package, priced at $0.80 in quantities of 1000. Alternative pricing options are available, depending on order quantity.

About STMicroelectronics
STMicroelectronics is a global leader serving customers across the spectrum of electronics applications with innovative semiconductor solutions. ST aims to be the undisputed leader in multimedia convergence and power applications leveraging its vast array of technologies, design expertise and combination of intellectual property portfolio, strategic partnerships and manufacturing strength. In 2009, the Company’s net revenues were $8.51 billion. Further information on ST can be found at www.st.com.