Let's look at what are the key success factors on the side of the smartphone application and mobile ecosystem.
Indeed, the experience users have with the NFC technology equally depends on the physical implementation (range, tag location, etc.) as well as with the software application.
NFC still being new to most consumers, they expect an instant “tap and connect” experience which also depends on the software implementation.
NFC technology offers two different ways for you to strengthen the link with your consumers: Instant “Tap & Connect” and Consumer Brand app.