Integrity: conduct our business with the highest ethical standards, honor our commitments, deliver on our promises, be loyal and fair, and stand up for what is right.

People: behave with openness, trust, and simplicity; be ready to share our knowledge, encourage everyone’s contribution, develop our people through empowerment, teamwork and training; be committed and personally involved in the continuous improvement process.

Excellence: strive for quality and customer satisfaction, and create value for all our partners; be flexible, encourage innovation, develop our competencies, seek responsibilities and be accountable for our actions; act with discipline, base our decisions on facts, and focus on the priorities.