ST25Connect计划
借助NFC拓展品牌业务
ST25Connect计划旨在确保NFC技术的最佳产品集成和实现。
在NFC项目进行过程中，我们可为各行各业的企业提供全程支持，助力NFC项目取得成功。
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NFC（近场通讯）是一种基于RFID（射频识别）的短距离无线连接技术，支持NFC读写器和NFC标签之间的非接触通信。如需详细了解NFC技术，请访问我们的学习页面。
NFC带来一个充满无数可能的新世界
奢侈品
Protect your brand and engage with your customers
The Fashion Network magazine estimates luxury brands suffered $30 billion in losses due to online counterfeiting in 2017.
Small and water-resistant NFC tags can help fight counterfeiting and enable strict quality control by tracking and authenticating goods at known locations in every step of the supply chain.
The tags can be embedded in even the smallest luxury goods and also hold useful information (origin, fabric, loyalty cards) that consumers can read from NFC-enabled smartphones.
With ST25Connect, benefit from ST’s technological expertise and network of trusted partners.
酒水
Share the story behind the making of your wine
Delight customers with a unique experience through NFC integrated directly in bottle labels.
NFC tags can carry rich and interesting content in wine labels, allowing producers to engage consumers with the story behind the making of the wine or spirit (testimonials, videos, tasting recommendations, …).
NFC tags can be quite small and flexible, and are capable of long-term data retention. They can be embedded in tops and corks to detect tampering, and in labels to deliver engaging content and foster brand loyalty.
With ST25Connect, benefit from ST’s technological expertise and network of trusted partners.
卫生保健与健康
Simplify the configuration and reordering of your products
Healthcare and beauty brands can take user experience to a new level with NFC technology.
NFC tags can enable automatic product configuration in even the smallest everyday products. Imagine NFC tags in electric toothbrush heads informing the toothbrush of the appropriate rotation speed as soon as they are attached.
Consumers can also reorder consumables easily by tapping the NFC tag with their smartphone to open the relevant e-commerce site.
With ST25Connect, benefit from ST’s technological expertise and network of trusted partners.
制药行业
Reassure and guide patients when taking medication
Integrating NFC tags in pharmaceutical labels offers an extremely convenient way to provide complementary information about a particular drug or medicine.
As NFC tags can embed product-specific information in web links or dedicated applications, patients can use their NFC-enabled smartphone to read tag contents such as dosage instructions, expiry dates, and storage conditions, as well as set reminders on their mobile phone.
With ST25Connect, benefit from ST’s technological expertise and network of trusted partners.
包装消费品
Build customer loyalty and encourage better product recycling
Small and robust tags NFC tags can make Consumer Packaged Goods (CPG) smarter and promote consumer engagement by embedding product information that can be read by NFC-enabled cell phones with a simple tapping gesture, no app needed!
Intelligent packaging with NFC technology can help encourage recycling and build customer loyalty as part of wider campaigns involving rewards and discounts, loyalty programs, online communities, etc.
With ST25Connect, benefit from ST’s technological expertise and network of trusted partners.
服饰鞋类
Connect your customers with an enhanced apparel shopping experience
A single NFC tag can have different uses according to location (warehouse, in store) and product life cycle (before and after purchase).
Water and temperature resistant NFC tags enable traceability before purchase and can provide customers with useful (origin, fabric, care instructions) product information after purchase.
NFC tags offer brands new ways to connect and engage with customers, such as providing easy access to online stores through NFC-enabled smartphones, and even recommending complementary goods for the current product.
With ST25Connect, benefit from ST’s technological expertise and network of trusted partners.
运动与健身
Invite your customers to take advantage of extended services surrounding your products
Sports product makers can extend their brand footprint and help users reach their fitness goals thanks to embedded NFC technology.
NFC technology allows brands to get closer to their customers and contribute to their well-being by enabling services such as training tips, information about upcoming events, ticketing for sporting events, or connecting to their website.
The form factor of NFC tags can be adapted to specific sports products in order to maintain aesthetics and conform to conditions of use.
With ST25Connect, benefit from ST’s technological expertise and network of trusted partners.
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Supporting brands from idea to implementation
Do not go alone! ST25Connect brings you the know-how and the partners you need.
In practice, integrating NFC technology in consumer products involves many stakeholders, and requires technical expertise, time, and resources, especially if you are new to NFC.
With over 20 years of experience in NFC projects and an active member of organizations like the ISO and the NFC Forum, ST can create a complete and customized NFC solution for your company.
In contact with ST’s NFC experts, we will provide you with advice and a network of trusted partners to help you break down barriers to NFC adoption. We will recommend you the best business partners for your project (inlay makers, tag integrators, certified laboratories), based on your needs, requirements, and location.
在实践中，NFC技术在消费产品中的成功集成涉及多个方面，需要专业技术知识、时间和资源（如果您是新接触NFC技术领域，就更是如此）。
瓶盖
香水瓶
咖啡胶囊
包装纸板
以我们的优势和专业知识为您提供服务
意法半导体深耕NFC读写器和标签设计领域20多年，并且是ISO和NFC Forum等组织的常务成员，拥有深厚的NFC技术专业知识，可以根据您的需求和面临的挑战创建完整的定制化解决方案。
因为拥有众多获得广泛认可的合作伙伴，意法半导体的NFC专家团队还可为您提供值得信赖的合作伙伴网络，帮助您消除应用NFC技术的障碍。我们将根据您的需求和位置，推荐合适您项目的业务合作伙伴（嵌体制造商、标签集成商、认证实验室等）。
