Luxury brands: Security made easy
Security for brand protection
Security for brand protection
Implementing security has traditionally required significant expertise. What if we told you that a simple solution is now available?
Present on all major smartphones, NFC technology has successfully digitalized our daily transactions, making them more secure and effortless. Contactless payment is a prime example. Today, regular NFC technology is available for brand protection and customer engagement.
How NFC technology streamlines security
NFC has become an integral part of our daily lives since its introduction 20 years ago. NFC is present wherever 'Tap&Go' exists! NFC relies on two components: one built into smartphones, and one discreetly embedded in a product. The two components communicate through a secure short-range radio link, allowing data to be exchanged between the product and the smartphone. A simple tap is all it takes to authenticate and digitize a product.
A new security-enhanced NFC solution has been crafted for brands, making security easier.
NFC technology for luxury brands
Security services
Offers a wide range of security features, including passwords, cryptographic algorithms, etc...
Ultra thin
Easy to integrate into products, 0.5 mm thick — the size of a fingernail. Highly adaptable & flexible.
Robust
Batteryless, durable, waterproof, temperature-resistant, can meet a wide range of end-product constraints.
Key benefits
Protect
Effectively fight against counterfeiting and grey markets.
Track & trace
Monitor supply chains, track sustainable practices, product lifecycle, etc.
Engage
Create a unique relationship with customers through personalized communications.
Discover more about this innovation
EPISODE 1
How security can drive growth
Why brands should embrace enhanced security to combat counterfeiting and unlock their full potential.
EPISODE 3
Blockchain for luxury brands
Discover how brands can tap into the blockchain to protect luxury goods and build trust with customers.
EPISODE 4
Meet the new ST25TA-E tag IC
Discover all there is to know about this innovative brand protection solution.