Luxury brands: How security can drive growth
Looking to protect your brand while growing your business?
Looking to protect your brand while growing your business?
Find the solution to your challenges! Secure your supply chain, protect your brand, and enhance customer loyalty. Easily digitize your products to ensure their authenticity. Create digital certificates, and, perhaps most importantly in these times of change, enable a trusted circular economy.
Digitalization and security as a key enabler
ST unveils its next-gen brand protection solution. Implementing security goes beyond just protection against counterfeiting and grey markets. By digitizing products, brands will be able to guarantee authenticity but also ensure transparency across their value chain and engage with customers at every stage of the product lifecycle—a must to build customer loyalty and meet sustainability goals.
An innovation designed for luxury brands
Strong security
Provides effective protection against counterfeiting and grey markets.
Trusted circular economy
Enables new business models and revenues.
Customer loyalty
Creates a connection with customers throughout their journey.
Key benefits
Authenticity
Guarantee non fungible information (NFT).
Digitalization
Generate digital certificates, passports, digital content, etc.
Transparency
Gain better control of your supply chain and enable sustainability practices.
Discover more about this innovation
EPISODE 2
Security made easy
Implementing security has traditionally required significant expertise. NFC changes that in a big way.
EPISODE 3
Blockchain for luxury brands
Discover how brands can tap into the blockchain to protect luxury goods and build trust with customers.
EPISODE 4
Meet the new ST25TA-E tag IC
Discover all there is to know about this innovative brand protection solution.