ST25Connect Program
Helping brands grow their business with NFC
ST25Connect is a program that aims to ensure the best product integration and implementation of NFC technologies.
By supporting companies from a wide range of industries in the implementation process of NFC from the start to the end, we enable the success of their NFC projects.
Luxury
Protect your brand and engage with your customers
The Fashion Network magazine estimates luxury brands suffered $30 billion in losses due to online counterfeiting in 2017.
Small and water-resistant NFC tags can help fight counterfeiting and enable strict quality control by tracking and authenticating goods at known locations in every step of the supply chain.
The tags can be embedded in even the smallest luxury goods and also hold useful information (origin, fabric, loyalty cards) that consumers can read from NFC-enabled smartphones.
With ST25Connect, benefit from ST’s technological expertise and network of trusted partners.
Wine & spirits
Share the story behind the making of your wine
Delight customers with a unique experience through NFC integrated directly in bottle labels.
NFC tags can carry rich and interesting content in wine labels, allowing producers to engage consumers with the story behind the making of the wine or spirit (testimonials, videos, tasting recommendations, …).
NFC tags can be quite small and flexible, and are capable of long-term data retention. They can be embedded in tops and corks to detect tampering, and in labels to deliver engaging content and foster brand loyalty.
With ST25Connect, benefit from ST’s technological expertise and network of trusted partners.
Healthcare and wellness
Simplify the configuration and reordering of your products
Healthcare and beauty brands can take user experience to a new level with NFC technology.
NFC tags can enable automatic product configuration in even the smallest everyday products. Imagine NFC tags in electric toothbrush heads informing the toothbrush of the appropriate rotation speed as soon as they are attached.
Consumers can also reorder consumables easily by tapping the NFC tag with their smartphone to open the relevant e-commerce site.
With ST25Connect, benefit from ST’s technological expertise and network of trusted partners.
Pharmaceutical industry
Reassure and guide patients when taking medication
Integrating NFC tags in pharmaceutical labels offers an extremely convenient way to provide complementary information about a particular drug or medicine.
As NFC tags can embed product-specific information in web links or dedicated applications, patients can use their NFC-enabled smartphone to read tag contents such as dosage instructions, expiry dates, and storage conditions, as well as set reminders on their mobile phone.
With ST25Connect, benefit from ST’s technological expertise and network of trusted partners.
Consumer packaged goods
Build customer loyalty and encourage better product recycling
Small and robust tags NFC tags can make Consumer Packaged Goods (CPG) smarter and promote consumer engagement by embedding product information that can be read by NFC-enabled cell phones with a simple tapping gesture, no app needed!
Intelligent packaging with NFC technology can help encourage recycling and build customer loyalty as part of wider campaigns involving rewards and discounts, loyalty programs, online communities, etc.
With ST25Connect, benefit from ST’s technological expertise and network of trusted partners.
Clothing & footwear
Connect your customers with an enhanced apparel shopping experience
A single NFC tag can have different uses according to location (warehouse, in store) and product life cycle (before and after purchase).
Water and temperature resistant NFC tags enable traceability before purchase and can provide customers with useful (origin, fabric, care instructions) product information after purchase.
NFC tags offer brands new ways to connect and engage with customers, such as providing easy access to online stores through NFC-enabled smartphones, and even recommending complementary goods for the current product.
With ST25Connect, benefit from ST’s technological expertise and network of trusted partners.
Sport & fitness
Invite your customers to take advantage of extended services surrounding your products
Sports product makers can extend their brand footprint and help users reach their fitness goals thanks to embedded NFC technology.
NFC technology allows brands to get closer to their customers and contribute to their well-being by enabling services such as training tips, information about upcoming events, ticketing for sporting events, or connecting to their website.
The form factor of NFC tags can be adapted to specific sports products in order to maintain aesthetics and conform to conditions of use.
With ST25Connect, benefit from ST’s technological expertise and network of trusted partners.
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NFC (Near Field Communication) is a short-range, wireless connectivity technology based on RFID (Radio Frequency Identification) enabling contactless communication between an NFC reader and an NFC tag. To learn more on NFC technology, visit our learning page.
In practice, the successful integration of NFC technology in consumer products involves multiple stakeholders and requires technical expertise, time, and resources, especially if you are new to NFC technology.
With the ST25Connect program, you can benefit from ST’s technological expertise and our network of trusted partners. In direct contact with ST’s experts, you will be provided with personalized advice and the NFC technology you need to grow your business.
Bottle cap
Ink Cartridge
Coffee capsule
Package cardboard
If you are interested in learning more about the benefits of the ST25Connect program for your company, or if you would like to join the program, simply contact us!
Send us an email to explain your project and we will get come back to you within a week.
A whole new world of possibilities with NFC
Our strengths and expertise at your service
With over 20 years of experience in the design of NFC readers and tags and an active member of organizations like the ISO and the NFC Forum, ST has strong expertise in NFC technology, and will create a complete and customized solution addressing your needs and challenges.
Leveraging our network of recognized partners, ST’s team of NFC experts also provides you with a network of trustworthy partners to help you break down barriers to NFC adoption. Depending on your needs, requirements, and location, we will suggest the ideal business partners (inlay makers, tag integrators, certified laboratories, etc) for your project.
How can I get started?
To learn more or request a personalized demo today, talk to us. Send us an email and we will reply to you within a week.
