ST25Connectプログラム
お客様ブランドのビジネスでの成長をNFCでサポート
ST25Connectは、NFC技術を製品に最適に組込みおよび実装することを目的としたプログラムです。
STは、幅広い業界の企業を対象に、NFC実装プロセスを一貫してサポートし、安心してNFCを実装いただける環境を提供しています。
嗜好品
Protect your brand and engage with your customers
The Fashion Network magazine estimates luxury brands suffered $30 billion in losses due to online counterfeiting in 2017.
Small and water-resistant NFC tags can help fight counterfeiting and enable strict quality control by tracking and authenticating goods at known locations in every step of the supply chain.
The tags can be embedded in even the smallest luxury goods and also hold useful information (origin, fabric, loyalty cards) that consumers can read from NFC-enabled smartphones.
With ST25Connect, benefit from ST’s technological expertise and network of trusted partners.
酒類
Share the story behind the making of your wine
Delight customers with a unique experience through NFC integrated directly in bottle labels.
NFC tags can carry rich and interesting content in wine labels, allowing producers to engage consumers with the story behind the making of the wine or spirit (testimonials, videos, tasting recommendations, …).
NFC tags can be quite small and flexible, and are capable of long-term data retention. They can be embedded in tops and corks to detect tampering, and in labels to deliver engaging content and foster brand loyalty.
With ST25Connect, benefit from ST’s technological expertise and network of trusted partners.
ヘルスケア & ウェルネス
Simplify the configuration and reordering of your products
Healthcare and beauty brands can take user experience to a new level with NFC technology.
NFC tags can enable automatic product configuration in even the smallest everyday products. Imagine NFC tags in electric toothbrush heads informing the toothbrush of the appropriate rotation speed as soon as they are attached.
Consumers can also reorder consumables easily by tapping the NFC tag with their smartphone to open the relevant e-commerce site.
With ST25Connect, benefit from ST’s technological expertise and network of trusted partners.
医薬品
Reassure and guide patients when taking medication
Integrating NFC tags in pharmaceutical labels offers an extremely convenient way to provide complementary information about a particular drug or medicine.
As NFC tags can embed product-specific information in web links or dedicated applications, patients can use their NFC-enabled smartphone to read tag contents such as dosage instructions, expiry dates, and storage conditions, as well as set reminders on their mobile phone.
With ST25Connect, benefit from ST’s technological expertise and network of trusted partners.
日用品
Build customer loyalty and encourage better product recycling
Small and robust tags NFC tags can make Consumer Packaged Goods (CPG) smarter and promote consumer engagement by embedding product information that can be read by NFC-enabled cell phones with a simple tapping gesture, no app needed!
Intelligent packaging with NFC technology can help encourage recycling and build customer loyalty as part of wider campaigns involving rewards and discounts, loyalty programs, online communities, etc.
With ST25Connect, benefit from ST’s technological expertise and network of trusted partners.
衣類 & 履物
Connect your customers with an enhanced apparel shopping experience
A single NFC tag can have different uses according to location (warehouse, in store) and product life cycle (before and after purchase).
Water and temperature resistant NFC tags enable traceability before purchase and can provide customers with useful (origin, fabric, care instructions) product information after purchase.
NFC tags offer brands new ways to connect and engage with customers, such as providing easy access to online stores through NFC-enabled smartphones, and even recommending complementary goods for the current product.
With ST25Connect, benefit from ST’s technological expertise and network of trusted partners.
スポーツ & フィットネス
Invite your customers to take advantage of extended services surrounding your products
Sports product makers can extend their brand footprint and help users reach their fitness goals thanks to embedded NFC technology.
NFC technology allows brands to get closer to their customers and contribute to their well-being by enabling services such as training tips, information about upcoming events, ticketing for sporting events, or connecting to their website.
The form factor of NFC tags can be adapted to specific sports products in order to maintain aesthetics and conform to conditions of use.
With ST25Connect, benefit from ST’s technological expertise and network of trusted partners.
詳細はこちら
特にNFC技術を初めて採用する場合、コンスーマ製品にNFC技術を適切に組込むには、複数のステークホルダーや、技術的な専門知識、時間、リソースが必要です。
ST25Connectプログラムでは、STの技術的な専門知識や信頼できるパートナーを提供しています。STの専門家と直接やり取りし、ビジネスの成長に必要な個別のアドバイスを受けたり、NFC技術を入手できます。
ボトル･キャップ
香水ボトル
コーヒー･カプセル
段ボール箱
ST25Connectプログラムに参加するメリットの詳細、またはこのプログラムへの参加をご希望の場合は、STまでお問い合わせください。
お客様のプロジェクトについて記述したメールをご送信いただければ、1週間以内にSTからご返答いたします。
事例
新しいサービスへの革新的な試みとなった世界初の接続型の香水で、NFCタグICを搭載した業界初のネットワーク接続型ボトル採用のPaco Rabanne社の「Phantom」の事例を紹介します。
詳細はこちらNFCによる新技術
お客様サポートにおけるSTの強みと専門知識
NFCリーダライタICおよびタグIC設計において20年以上の経験を持ち、ISOやNFCフォーラムなどの組織のメンバーであるSTは、NFC技術に関する高い専門知識を活用し、お客様のニーズや課題に対応する完全かつカスタマイズされたソリューションを提供します。
STのNFC専門家チームは、信頼性の高いパートナーとともに、お客様がNFCを採用する上での課題解決をサポートします。お客様のニーズ、要件、場所に応じて、プロジェクトに最適なビジネス･パートナー（インレイ･メーカー、タグ･インテグレータ、認定ラボなど）の紹介も行います。
まず始めに
詳細情報やデモをご希望の場合は、STにお問い合わせください。お客様からのメールを受信後1週間以内にご返答いたします。
