ST25TA-E: Next-gen brand protection

Blockchain-based brand protection

Protect products and connect them to the digital world with a turnkey solution. Based on NFC technology, the new ST25TA-E tag makes for the first time blockchain-based protection easy to implement. The tag can be seamlessly integrated into any luxury product to combat counterfeiting—fashion apparel, perfume bottles, etc. Beyond protection, the tag also offers new digital experiences for conscious consumers.

Discover more

Ready-to-use security features

The ST25TA-E tag comes with advanced security features and offers enhanced protection using advanced ECC-based asymmetric cryptography.

This structure not only bolsters security but also simplifies key management for brands. To put it simply, private keys are securely stored inside the ST25TA-E tag, and brands only handle public keys. Additionally, the ST25TA-E tag comes with blockchain-formatted data which facilitates the use of blockchain technology to track and protect luxury products and guarantee their authenticity.

Asymmetric cryptography
Blockchain native support
Blockchain compliant signature
On-chip ECDSA digital signature
Secure private key storages

ST25TA-E details

Connect & protect luxury goods

Seamlessly integrate a ST25TA-E tag into luxury products, and easily create a blockchain-secured digital twin to ensure product authenticity. The tag provides customers with trusted content such as a digital product passport. A simple tap from a smartphone is all it takes for a customer to verify the authenticity of a product and gain access to personalized marketing content.