Crank AMETEK provides embedded graphical user interface (GUI) development tools and services centered on Storyboard, a cross-platform framework that helps product teams create rich user interfaces for automotive, industrial, IoT, and personal electronics devices. Its strength lies in a collaborative workflow that aligns designers and developers while optimizing performance on resource-constrained embedded targets.
Storyboard and Storyboard Designer integrate with STM32 MCUs, STM32MP1 and STM32MP2 MPUs by supporting efficient GUI development, rapid iteration, and deployment on ST microcontroller and microprocessor platforms. Crank AMETEK adds value through embedded GUI design, validation, and optimization services that help customers accelerate time to market and support ST with a specialized GUI partner.
The portfolio combines platform-agnostic runtime support, hardware-accelerated rendering, direct design import, automated validation, and resource optimization for embedded applications. Crank AMETEK also supports prototyping, demos, training, and consulting, with a strong focus on high-performance interfaces for smart home, medical, industrial, and automotive systems.
Products provided by Crank AMETEK
- Storyboard: Cross-platform GUI development platform for rich embedded user interfaces supports interactive UIs for consumer, wearable, medical, smart home, industrial, and automotive devices with efficient deployment on STM32 32-bit MCUs, STM32MP1 and STM32MP2 MPUs
- Storyboard Designer: Production-ready embedded interface design with rapid iteration and scalable reuse helps UI designers build collaborative, deployable interfaces for STM32 32-bit MCUs, STM32MP1 and STM32MP2 MPUs

Crank Related Resources
(#STM32MPU) (#MPU UI tool providers) (#STPMIC1) (#STM32U595) (#STM32H7S)
Products and Services offered:
• Embedded Software
• Software Development Tools
Company Head Office address:
1000 Innovation Drive, Suite 100, Ottawa, Ontario, Canada
Company primary contact:
Nick Deeble
Company website:
www.cranksoftware.com
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