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AR toys

Augmented reality (AR) toys, also referred as Tangible User Interfaces (TUIs), allow users to interact with digital information or systems through physical objects and/or reversely interact with the physical world using a digital interface or system.
AR toys or TUIs can include various elements, such as touchscreens, tracking mats, physical buttons, sliders, knobs, and other physical objects that users can touch, move, or manipulate to interact with digital content.
These toys use a combination of sensors, cameras, and software to overlay digital content onto the real world, creating a mixed reality experience.
AR toys are becoming increasingly popular as technology advances and more parents and educators recognize the benefits of using technology to enhance play and learning experiences.

Key Challenges

Here is a list of the main challenges to overcome in the AR toy industry:

  • Seamless wireless connections
  • Energy efficiency for a long operating life
  • High reactivity
  • Reliable environment and user sensing

Our products and Solutions

ST provides a wide range of innovative products to answer the challenges of AR toy design.
Our highly optimized and low-power Time of Flight sensors enable fast and accurate 3D sensing, while ST environmental sensors like gyroscopes, accelerometers and ambient light sensors enable accurate position tracking and enhanced interaction in mixed reality environments.
The ST BLE product portfolio enables reliable wireless connectivity in any device, including remote controllers, smartphones, and many others, while our NFC range offers accurate position tracking functionality.

In addition, our expertise in power management enables efficient energy provisioning in a slim form factor.
Of equal importance are the ESD protection devices that ST offers for a wide range of use cases. From USB protection to HDMI and SD card protection, these dedicated protection devices offer fundamental contributions to sustainable designs.