USB Type-C connector is today being used by many devices. Whatever the final application, there are many reasons for adopting USB-C cables. Since it is reversible, it can be plugged into a device any which way; both sides are "up. Able to carry up to 100 W charging power (from 5V/0.5A up to 20V/5.0A), It also allows to merge the functionality of both legacy Type-A and -B ports in a single one and even can change roles on the fly.
New products for new applications
On top of meeting the USB I/F requirements, application-specific features are mandatory to ensure safe operation with the correct protection level, whatever the use case. Every implementation behind Type-C connectors being application specific, ST offers a few reference designs to fasten development time. The list is available here